SOUND TRANSIT • communications

SELECT WORK
SEATTLE, WA • 2014-2017

SOUND ADVICE

ART DIRECTION, PHOTOGRAPHY, AND DESIGN

A social media campaign that ran across Facebook and Instagram, this series offered followers little nuggets of wisdom gleaned from interviews with community members and agency staff who use Sound Transit services. I joined a staff writer on the interview and would then photograph the subject and help select their quote from interview transcripts.

RIDER ALERTS

ILLUSTRATION AND DESIGN

I created a design system that Twitter followers would instantly recognize as an important update, whether it be a reroute, holiday service, or new/changing service. These templates included multiple icons and every possible combination of vehicle illustrations — all on separate layers which could easily be changed with the click of a button.

SYSTEM EXPANSION ● COMMUNICATIONS BRANDING

ILLUSTRATION AND DESIGN

Designed the foundation style for all public-facing communications regarding system expansion

50 SHADES OF GREEN

CONCEPT AND DESIGN

A social media campaign that ran across Facebook, Instagram and Twitter featuring 50 “green” tips for Earth Month.
A little saucy but always keeping it just clean enough.

Indulge in our "50 Shades of Green" #EarthMonth campaign. We'll try & keep it clean.

WHILE DRIVERS WERE CHUGGING ALONG IN TRAFFIC, ST RIDERS SAVED 15.5M GAL OF GAS LAST YEAR BY TAKING TRANSIT.

DON'T SWEAT IT. LEARN HOW TO REGULATE YOUR THERMOSTAT & WATER HEATER VIA @PSETALKS

THE GRASS DOESN'T ALWAYS NEED 2 BE GREENER. TRY THESE NATURAL LAWN CARE TIPS:

TURN OFF THE H₂O WHILE WASHING DISHES UNTIL YOU’RE READY TO RINSE. OTHER EASY WAYS TO SAVE H₂O AND $$:

TREES & VEGETATION ABSORB CO₂ & GIVE OFF OXYGEN. MORE WAYS TO SLOW CLIMATE CHANGE:

TAKE SOUNDER TO THE FAIR

PHOTOGRAPHY AND ILLUSTRATION

A promotional partnership with the Washington State Fair that ran across print and social media encouraging attendees to take the scenic Sounder commuter rail to the fair as “Your first thrill ride of the day”