NYC DOT • My Bike, My City
CREATIVE DIRECTOR, DESIGNER
NEW YORK, NY • 2024
“My Bike, My City” is a public marketing campaign with NYC DOT promoting cycling among women, girls, transgender, and gender-expansive New Yorkers. The campaign included animated digital ads on LinkNYC kiosks and large-format print ads on more than 100 bus shelters citywide. My role involved directing and producing photo shoots across all five boroughs, photo editing, and designing the campaign brand identity. The launch coincided with NYC DOT’s release of the 2024 New York City Bike Map, which featured “My Bike, My City” photos on the cover and a dedicated campaign webpage.
