‘my bike, my city is a public campaign promoting cycling among women, girls, transgender, & gender-expansive New Yorkers that includes animated digital advertisements on LinkNYC kiosks as well as print advertisements on 100+ bus shelters across the five boroughs. The May 1st launch coincided with NYC DOT's publication of the 2024 New York City Bike Map, which features 'my bike, my city' campaign photos on the cover, as well as a dedicated 'my bike, my city' webpage.